Connect your brand with Gen Z. - Cashback sucks. Meet the alternative. We replace friction with instant rewards at checkout. Completely digital, no receipts or hassle.
Connect your brand with Gen Z.
Cashback sucks. Meet the alternative. We replace friction with instant rewards at checkout. Completely digital, no receipts or hassle. Result: higher penetration, bigger shopping baskets, and valuable first-party data.
For Brands
From social discovery to measurable in-store conversion.
Boost your conversion
Close the loop between online activation and offline purchase. Convert social media impressions directly into active conversions on shelf, without friction for the shopper.
Accelerate penetration and growth
Activate your target audience strategically in-store. Drive proven penetration by rewarding shoppers directly for their purchase choice and lower the barrier to trials.
Build your own first-party data
Get complete insight into your activation campaigns. Receive valuable data about who your shopper is and how your marketing investments directly contribute to actual transactions.
See Cashforward in Action
See how easy it is to set up campaigns and how the consumer experience works in practice.
Consumer Flow
From social media campaign to landing page: see how consumers request their code.
Case Study: Plus & Sprite
See how consumers seamlessly claim their instant reward at checkout via their smartphone.
Backoffice Demo
Discover how quickly you can set up and manage a new campaign in our intuitive dashboard. Dummy data. For demo only.
Cashforward & Simpling vs Traditional Cashback
Why our solution is the smart alternative for modern retail activations
Cashforward & Simpling
Traditional Cashback
Reward
Instant benefit at checkout
Delayed (days/weeks of waiting)
User Experience
Seamless: fully mobile & digital
Friction: scan and upload receipts
Data & Insights
Measurable Customer Lifetime Value and full activation insights
Limited visibility of full customer journey
Target Audience Fit
Strong appeal to Gen Z
Primarily price-conscious shoppers & 'coupon clippers'
Retailer Impact
Through the retailer; digital activation via existing POS infrastructure
Around the retailer; no direct collaboration or integration
Conversion
Higher penetration through linking social discovery to physical purchase
Uncertain sampling with variable results
| Categorie | Cashforward & Simpling | Traditionele Cashback |
|---|---|---|
🎁Reward | Instant benefit at checkout | ✕ Delayed (days/weeks of waiting) |
📱User Experience | Seamless: fully mobile & digital | ✕ Friction: scan and upload receipts |
📊Data & Insights | Measurable Customer Lifetime Value and full activation insights | ✕ Limited visibility of full customer journey |
👥Target Audience Fit | Strong appeal to Gen Z | ✕ Primarily price-conscious shoppers & 'coupon clippers' |
🏪Retailer Impact | Through the retailer; digital activation via existing POS infrastructure | ✕ Around the retailer; no direct collaboration or integration |
📈Conversion | Higher penetration through linking social discovery to physical purchase | ✕ Uncertain sampling with variable results |
Discover how our platform-agnostic model (Retailer-specific Voucher Connection) makes activations with brands more efficient and measurable.
Contact us: hello@cashforward.euThe Cashforward & Simpling Vision
Connecting Brands with Gen Z
Are you a brand struggling to connect with Gen Z buyers and finding traditional cashback or sampling campaigns slow and inefficient? Cashforward & Simpling offers a smart, digital-first platform designed to bridge that gap. We help brands engage young consumers through instant digital rewards and targeted product sampling, delivered seamlessly at checkout.
Instead of waiting for rebates, customers receive product-specific digital vouchers or gift cards upfront, getting instant discounts or free products simply by scanning a code. This boosts customer experience and provides immediate gratification, perfectly suited for Gen Z preferences.
For brands, our platform means no more cumbersome receipt handling, reduced support costs, valuable first-party data capture before a purchase is even made, and fully traceable campaigns from marketing touchpoint to in-store use.
Whether it's driving sales with instant rewards via Cashforward or enabling smart product trials with Simpling, we provide a reliable, completely digital solution to connect with and retain the next generation of consumers. It's smarter shopping, instant rewards, and simplified sampling, all in one.
Frequently Asked Questions
Everything you need to know about Cashforward & Simpling
Press & Media
Read what media and industry experts say about Cashforward & Simpling
Plus and Coca-Cola conduct pilots with QR codes
Read how Plus and Coca-Cola Europacific Partners conducted an innovative pilot with Cashforward & Simpling, where customers receive instant rewards via QR codes at checkout.
Catch the Shopper Event: Plus pilot with Coca-Cola
Albert Heijn works on personalized bonus folders. Discover how Cashforward & Simpling shapes the future of retail activation with personalized, digital rewards.
Cashforward & Simpling Wins Dragons' Den Award at eTail Connect Berlin
Two-time winner! Cashforward & Simpling is recognized as the most innovative solution for retail activation at eTail Connect. Read Marc van Venrooij's story about this prestigious award.
Meet the founder
Cashforward was founded in 2024 by Marc van Venrooij.
Building on more than a decade at Coca-Cola Europacific Partners as Head of Digital Marketing & Innovation, where Marc developed the original concept behind Cashforward to connect social media engagement with measurable in-store sales, we now make this innovation available to other brands and retailers across Europe, including continued collaboration with Coca-Cola today. As Digital Commerce & Innovation Leader, he is always focussing on Digitizing the Path to Purchase.
Marc van Venrooij
Founder
