Simpling: How does it work for brands?
A Supermarket example:
Retailers have been able to build good profiles through their customer loyalty card systems in recent years. In consultation with the Retail Media team of the retailer of your choice, we determine the right opproach. Which shoppers do you want to reach?
The retailer offers various options to reach the target group. Like email newsletters, targeted media in the retailer app or, for example, the use of external reach banners.
Are you unable to reach your target group in a targeted manner through existing retailers? You can also purchase audiences via Meta or TikTok social media channels and refer them with a unique digital voucher code to a retailer of your choice for a free product or nice discount. Mainly traffic to physical stores. Redeeming online is of course also an option, but you often have to deal with a minimum order value.
Consumers take the product from the shelf themselves and scan the product and the unique QR code from the email, WhatsApp message or code in the retailers app at the checkout. The free product or discount is immediately processed at the cash register. No more actions afterwards. The digital voucher is equivalent to money. The retailer immediately receives the money in his account. No more hassle afterwards.
The retailer offers various options to reach the target group. Like email newsletters, targeted media in the retailer app or, for example, the use of external reach banners.
Are you unable to reach your target group in a targeted manner through existing retailers? You can also purchase audiences via Meta or TikTok social media channels and refer them with a unique digital voucher code to a retailer of your choice for a free product or nice discount. Mainly traffic to physical stores. Redeeming online is of course also an option, but you often have to deal with a minimum order value.
Consumers take the product from the shelf themselves and scan the product and the unique QR code from the email, WhatsApp message or code in the retailers app at the checkout. The free product or discount is immediately processed at the cash register. No more actions afterwards. The digital voucher is equivalent to money. The retailer immediately receives the money in his account. No more hassle afterwards.