Connecting Brands with Gen Z

using our digital vouchers/gift card, rewards and credits platform.

Cashforward &
Simpling

The smarter alternative to cashback and sampling promotions. A product-specific digital voucher or gift card provided upfront, delivering an instant discount at checkout—no need for receipts or follow-ups. Fully measurable from start to finish.

Joint / Cross
promotions

Collaboration between different brands and retailers. Example: Buy a Philips espresso machine at Argos or Amazon and get a digital gift card for a free kilo of Douwe Egberts coffee beans at Tesco, Waitrose, Deliveroo, Ocado, etc.

Rewards &
Credits

Receive a gift (digital voucher) when you purchase a product. Buy credits and get an extra discount. Or receive a reward as a new or regular customer. Example: Download the Coca-Cola App and get a free drink at your supermarket.
Cashforward

The smart, digital-first alternative to cashback activations

Instead of waiting for a refund, get an instant discount at checkout with a product-specific digital gift card. No need to submit receipts—just immediate savings.
Cashforward: Smarter shopping, instant rewards.

3 simple steps for consumers:


1. Receive your unique QR gift card code through the brand’s website, social media, or retail campaign.
2. Pick up the product from the shelf and take it to the checkout.
3. Scan the product’s barcode, then scan your QR gift card code on your phone.

Your discount (or free product) is applied instantly!
Simpling

Sampling made smart & simple

Let consumers try your product at a discounted price through a supermarket using a digital voucher/ gift card. Offer it for free or with a minimum 50% discount, applied instantly at checkout.

Reach your target audience through social media marketing, your own channels, and Retail Media opportunities to maximize engagement and conversions.
Demo Time! Click here >
Example

The benefits of Cashforward & Simpling

Completely digital, 100% reliable

• Vouchers can only be redeemed once
• All transactions real-time
• Dynamic business rules (100%, 50%, €1 discount etc.)

Insight into the entire customer journey

• Full traceability from marketing touchpoint to in-store use.
• Can be used year-round
• Minimal effort/handling for retailers/outlet

Focus on convenience for the consumer

• Offline and Online
• No more receipt scanning, immediate discount or free product.
• With or without connection to loyalty App

Simpling in practise: Sprite Zero Sugar case at Plus Supermarkets

We have developed a first case with Coca-Cola Europacific Partners and the Plus Retail media team in 2024.

A pre-selected target group of Plus customers has received a message via the e-mail newsletter to pick up a free Sprite Zero Sugar in the store. Plus App users have the unique code automatically connected to the customer card QR in the app. They just have to scan their loyalty card to get the product for free. Other customers use the unique QR code from the email.

Customers collect the product from the shelf themselves and scan the unique QR code from the email or the customer card QR code in the Plus app at the checkout. Customers only pay the mandatory deposit. See the demo video.

Q1 2025 available in all 550 Plus Supermarkets.

Interested: contact the Plus Retail Media team or us!
in collaboration with