Cashforward was founded in 2024 by Marc van Venrooij and Willem van der Weide, combining over 30 years of experience in digital marketing, retail, and data-driven brand growth.

Building on more than a decade at Coca-Cola Europafic Partners, where Marc developed the original concept behind Cashforward to connect social media engagement with measurable in-store sales, he now makes this innovation available to multiple FMCG brands and retailers across Europe, including continued collaboration with Coca-Cola today.

Willem brings deep expertise in Marketing Mix Modeling and commercial analytics, gained through his own company supporting major brands and retailers in optimizing their marketing investments. His analytical approach ensures every Cashforward campaign drives measurable impact and value.